Bangkok (2023) — Arçelik Hitachi Home Appliances, the manufacturer, distributor, and after sales services provider of Hitachi branded home appliances globally, appointed Hakuhodo First Thailand, part of the Hakuhodo network, as its new global marketing partner. This partnership marks a new era in Arçelik Hitachi Home Appliances’ global branding strategy, as the company seeks to enhance its brand visibility and recognition worldwide.

Since its establishment in 2021, the joint venture between Arçelik and Hitachi Global Life Solutions, Inc. has prioritised sustainable growth while enhancing and enriching the consumer experience through improvements to its existing product portfolio and new product innovations.

"We are excited to partner with Hakuhodo First as our global marketing partner to provide lifestyle solutions for our customers in more than 65 markets," said Mr. Tolga Akin, Marketing Director of Arçelik Hitachi Home Appliances. “Hakuhodo First will play a key role in executing a new marketing strategy to drive long-term growth for our expanding product portfolio while staying true to our brand’s 110-year heritage. We look forward to a prosperous relationship with Hakuhodo First" he added.

"Hakuhodo First is looking forward to the partnership with Arçelik Hitachi Home Appliances" said Ryoji Suzuki, Co-CEO atHakuhodo First. "We hope that together we will boost the Arçelik Hitachi Home Appliances digital presence and enhance the overall customer experience by employing innovative advertising technologies and leveraging data,” he added.

Hakuhodo First utilizes the capability and knowledge of H+, the digital experience specialist group which is a part of the Hakuhodo network. The collaboration with Arçelik Hitachi aims to boost the brand digital presence and improve the overall customer experience by utilising innovative advertising technologies and leveraging insight data. Hakuhodo First will work closely with Arçelik Hitachi Home Appliances to design and execute digitally engaging campaigns to further drive business growth. The partnership is expected to expand the brand’s customer reach and strengthen its position in the global home appliance market.